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Laura Gibbs

Laura Gibbs is a Strategic Digital Learning Consultant with 17+ years experience supporting major brands with their training needs. She is a qualified project manager (PRINCE2 / APMP) and has a degree in Applied Psychology and Computing. Laura has worked on L&D projects for major retail companies, such as Unilever.

Latest articles

e-Learning for retail training

e-Learning for Retail

The retail sector is fast-paced - product ranges change constantly, promotional campaigns need refreshing, new staff need onboarding and training etc etc. Add to this...
Shopping centre and anchor stores

The Anchor Store: It’s Meaning in Retail & How to Leverage It

The anchor store meaning in retail refers to a high-profile shop within a shopping mall that attracts shoppers or other retailers. The concept becomes...
Retail ethnography for customer insights

Retail Ethnography for Customer Insights

Helping you to understand consumer motivations, retail ethnography is the study of shopper behaviour to gain customer insights. Ethnography is the scientific categorisation of...