Saturday, December 7, 2019

What is Branding?

You can define branding as 'promotion of a company, product or service through distinctive design and marketing messages'. Many people see branding as simply the...
Retail ethnography

Ethnography

Helping you to understand your customer motivations, retail ethnography is the study of shopper behaviour. Ethnography is the scientific categorisation of groups of people...

The Anchor Store

The term anchor store in retail refers to a leading shop within a shopping mall. The reason for this is clear when you consider...

Selected Posts

Gifts for men

Gifts for Men

If you need to buy a gift for a man, here are some presents that could be perfect for men of any age.

Buy Men’s Clothing Online – The Best UK Shops

If you are looking to buy men's clothing online, below are some of the best clothes shops in the UK. These are likely to...
Market research in London, England

Market Research Companies in London

Below is a list of retail market research companies in London, UK, as well as those that have facilities or contacts in the capital....