Tuesday, August 3, 2021

What is Branding?

You can define branding as 'promotion of a company, product or service through distinctive design and marketing messages'. Many people see branding as simply the...
Retail ethnography

Ethnography

Helping you to understand your customer motivations, retail ethnography is the study of shopper behaviour. Ethnography is the scientific categorisation of groups of people...

The Anchor Store

The term anchor store in retail refers to a leading shop within a shopping mall. The reason for this is clear when you consider...

Selected Posts

Shopping List to be Healthier and Greener

The Small Shopping List Tweak to be Healthier & Greener

There's one master tool that can help you to tick off multiple goal boxes at the same time, literally, and that's your weekly shopping list.

e-Learning for Retail

Onboarding new staff, upskilling your teams and pandemic planning across your network - e-learning for retail can help you on multiple counts in 2021 and beyond.
ecommerce websites

Best eCommerce Hosting Companies – Top 10 Web Hosts for Online Stores

Reviews of the best ecommerce hosting providers, which should prove helpful if you're planning a new site or looking to move one. A list of the top 10 ecommerce web hosting companies.