Here we offer a complete guide to ecommerce SEO in 2025, including tips, tools and top companies or experts that could help you. Whether you’re setting up and optimising your own online store for search engines or you want to find the best ecommerce SEO company, this page should prove useful.
What is eCommerce SEO?
eCommerce SEO is the process of optimising an online store to improve its visibility in search engines. Unlike traditional SEO, it involves strategies tailored to product listings, category pages, and technical aspects of ecommerce platforms.
With a well-structured SEO strategy, businesses can drive more organic traffic, increase conversions, and reduce reliance on paid advertising.
Key Principles of eCommerce SEO
- Keyword Research – Understanding what potential customers search for is crucial. Focus on high-intent keywords that indicate buyer interest.
- Technical SEO – Ensuring site speed, mobile-friendliness, and crawlability to improve search engine indexing and rankings.
- On-Page Optimization – Implementing best practices for product and category pages, including meta tags, content, and internal linking.
- Content Marketing – Blogging and resource sections can drive traffic and establish authority in your niche.
- Fast Hosting – Many studies have shown that quick web hosting builds trust in buyers and increases sales. Back in 2006, an Amazon study on page load time found that every additional 100MS in load time reduces ecommerce revenue by 1%. In 2025, this would translate to around $4 Billion in lost sales. Browse options on our page profiling some of the best ecommerce hosting companies for fast and reliable solutions.
- Link Building – Earning high-quality backlinks improves domain authority and search rankings.
- User Experience (UX) & Conversion Optimization – Search engines favor well-designed, easy-to-navigate sites that keep users engaged.
These principles and more are covered in this excellent YouTube video from Nathan Gotch, with his 7-step ecommerce SEO checklist:
Choosing the Right CMS for eCommerce SEO
Selecting the right Content Management System (CMS) can significantly impact your store’s SEO performance. Here are some of the top CMS options:
1. Shopify
- Easy to use and widely adopted.
- Good selection of SEO apps and plugins.
- URL structure and customisation can be limited compared to other options.
If you’re looking for an easy to use ecommerce platform that’s also great for SEO, Shopify is great solution built for retail. It continues to improve, hence its continued growth in popularity over the last 15 years – demonstrated by this Google Trends graph:
2. Magento (Adobe Commerce)
- Powerful and highly customizable.
- Requires technical expertise or a developer for advanced SEO configurations.
- Ideal for large enterprises.
3. WooCommerce (WordPress)
- Highly customisable and SEO-friendly.
- Access to the full power of WordPress SEO plugins like Yoast.
- Requires maintenance and hosting setup.
4. BigCommerce
- Built-in SEO features.
- Supports large inventories.
- Less flexible compared to WooCommerce or Magento.
5. Prestashop
- Good balance of SEO features and usability.
- Requires third-party SEO modules for advanced optimization.
eCommerce SEO Tactics
1. Optimizing Product Pages
- Use keyword-rich product titles and descriptions.
- Implement structured data (schema markup) for rich snippets.
- Optimize images with descriptive alt text and compression.
2. Category Page SEO
- Use unique, keyword-optimised category descriptions.
- Implement filters and faceted navigation properly to avoid duplicate content issues.
- Ensure internal linking to improve crawlability.
3. Technical SEO Best Practices
- Improve site speed through image optimization, caching, and a fast hosting provider.
- Implement a logical URL structure with clean, readable URLs.
- Set up canonical tags to prevent duplicate content issues.
- Ensure mobile-friendliness with responsive design.
4. Content Marketing for Ecommerce
- Create buying guides and comparison articles.
- Leverage user-generated content such as reviews and testimonials.
- Use videos and infographics to enhance engagement.
5. Link Building Strategies
- Partner with influencers and bloggers in your industry.
- Create shareable content that naturally earns backlinks.
- Leverage PR campaigns to gain mentions in authoritative publications.
Top eCommerce SEO Agencies (UK & US)
1. Novos (UK)
Novos is a leading ecommerce SEO agency specialising in scaling brands through organic search. They work with platforms like Shopify, Magento, and BigCommerce. Their approach focuses on technical SEO, content strategy, and digital PR to help online stores achieve sustainable growth.
Key Services:
- Ecommerce SEO audits and technical optimization
- Content marketing strategy
- Digital PR and link building
- Platform migration SEO support
Learn more about his leading specialist ecommerce SEO company at thisisnovos.com
2. Click Consult (UK)
Click Consult is an award-winning agency that provides data-driven SEO solutions for ecommerce businesses. They use advanced analytics and a tailored approach to improve rankings and conversions.
Key Services:
- Technical SEO audits
- On-page and off-page SEO strategies
- PPC and SEO integration
- Performance tracking and analytics
Learn more about this UK ecommerce SEO agency at www.click.co.uk
3. Rise at Seven (UK & US)
Rise at Seven is a creative SEO agency with offices in the UK and the US. They focus on combining SEO with digital PR to drive organic growth for ecommerce brands.
Key Services:
- SEO and content marketing
- Creative digital PR
- Link acquisition strategies
- International SEO
Learn more about this internation ecommerce marketing company at riseatseven.com
4. Victorious (US)
Based in the US, Victorious is a data-driven SEO agency that helps ecommerce brands improve their search visibility through AI-powered SEO strategies and in-depth keyword research.
Key Services:
- SEO strategy and execution
- Backlink acquisition
- Local and international SEO
- SEO for Shopify and WooCommerce
Learn more about this award-winning digital marketing agency at victorious.com
5. OuterBox (US)
OuterBox specialises in ecommerce SEO and PPC for online retailers. They offer full-service SEO solutions, including site structure optimization and keyword strategy.
Key Services:
- Ecommerce SEO audits
- Conversion rate optimisation
- Amazon SEO
- Paid search and social media marketing
Read more about OuterBox at www.outerboxdesign.com and learn about their data and results-driven solutions.
In Summary
eCommerce SEO is an essential component of long-term success for online retailers. By focusing on technical optimisation, content marketing, and strategic link building, businesses can improve their organic visibility and drive sustainable growth.
Whether you’re handling SEO in-house or partnering with an agency, following these best practices will help you stay ahead in the competitive world of ecommerce.
