Av Srivastava
Based in Cornwall UK, Av has over 12 years' experience as a market analyst and marketing consultant. He has worked with SMEs to global companies worldwide across diverse sectors, including retail and ecommerce.
He also has interests and experience in Learning and Green solutions.
Latest articles
e-Learning for Retail
Here we look at leveraging e-learning for retail companies, in order to make training faster, more engaging, and more effective.
The retail sector is...
The Anchor Store: It’s Meaning in Retail & How to Leverage It
The anchor store meaning in retail refers to a high-profile shop within a shopping mall that attracts shoppers or other retailers. The concept becomes...
Retail Ethnography for Customer Insights
Helping you to understand consumer motivations, retail ethnography is the study of shopper behaviour to gain customer insights. Ethnography is the scientific categorisation of...
